We are professionals with a straightforward vision – to help organisations attain their full potential through optimal organisational and operational setup.



Andrew Campbell is a strategist, organisation design expert and lead author of Operating Model Canvas.

Andrew has authored 10 books on strategy and capability, including Designing Effective Organizations, Strategy for the Corporate Level and most recently Operating Model Canvas. He has published numerous articles in the Harvard Business Review and other management publications. He blogs at ashridgeonoperatingmodels.com and tweets @operating models. He teaches courses at Ashridge Executive Education titled Designing Operating Models and Advanced Organisation Design.

In addition to his role as a Partner, Andrew is a Director of Ashridge Strategic Management Centre, part of Hult International Business School.  He is also a Director of Sonae, a Portuguese company in hypermarkets, property and telecoms. Andrew has been a Fellow of the Centre for Business Strategy at London Business School, and he spent six years with McKinsey & Co in Los Angeles and London.”

Linkedin Profile | Send Andrew an e-mail


kd_squareKirill Derevenski is an experienced Strategic Business Architect with a keen interest in Operating Model design, implementation and Transformation & Change management.

His career spans 10 years with Sodexo, where he worked in Corporate Strategic Planning for a c. €1 Billion Business Unit, was a CEO of one of Sodexo’s overseas companies and a key member of Sodexo’s Global Transformation Office charged with orchestrating a multi-million operating model adjustment. Prior to joining Sodexo, Kirill worked in strategic consulting, successfully merging top level helicopter views with down-to-earth operational realities to deliver business results. His clients included well known multinationals – Nestlé,  BASF and Tetra Pak, as well as governmental bodies such as Scottish Enterprise and Enterprise Ireland.

As an Operating Model Partner, Kirill combines established methodologies with real world practices to assist companies in optimising business results through successful transformation to market-responsive Target Operating Models. He offers his multifaceted strategic, operational and international experience to develop, align with stakeholders, and implement complete Transformation & Change Management programmes, and to lead and/or support in-house strategy and transformation teams.

Linkedin Profile | Send Kirill an e-mail


David_WindersDavid is a Strategic Business Architect and transformation consultant who, since 2008 has been delivering business transformation training courses and one to one coaching to senior employees of the UK’s most iconic companies.

His background, gained in financial services, is in Business Architecture, Lean, Business Process Management, AGILE Change Management and the development and delivery of Target Operating Models.

As a qualified adult education teacher he also lectures on undergraduate programmes teaching Strategic Management topics.

Linkedin Profile | Send David an e-mail