Designing a business is a difficult task. Books like Operating Model Canvas help cut through the complexity. It helps you to go one step deeper beyond the Business Model Canvas and Value Proposition. This book could be considered as part of a family of books like Business Model Generation, Value Proposition Design, Design a Better Business as we need to have conversations around the How. All are landscape. All are easy to read. All are full of tools and case examples. They should all be on your book shelf or the side of your desk.

Patrick van der Pijl, CEO Business Models Inc. and author of Design a Better Business

Andrew Campbell and co-authors have focused on the left-hand side of the Business Model Canvas for creating an Operating Model Canvas. Their canvas consists of components such as locations, organization structure, people models, information systems and performance management systems. The book contains illustrations and worked examples, and has a nice landscape design. Let yourself be charmed by the thoughts, practical techniques and case studies proposed by the authors.

Yves Pigneur, co-author Business Model Generation and Value Proposition Design